Lessons

  • 1

    INTRODUCTION

    • Welcome!
  • 2

    THE eBOOK

    • The AdWords Jumpstart PDF (version 3.1 - for the new Google Ads interface)
  • 3

    CORE LESSON 1 - Identify The Right Website Visitors

    • Understanding the online buying lifecycle

    • Understanding lead generation for local service businesses

    • Defining your ideal customer & your ideal website visitor

    • Bidding on your brandname
  • 4

    CORE LESSON 2 - Keyword & Competitor Research

    • Understanding the Google Search Results Page (SERPS)

    • Using the Google Keyword Planner

    • A keyword research tip for local services

    • Get keywords from a website or page
  • 5

    CORE LESSON 3 - Get Your First Ad Live

    • Create your Google Ads account

    • Create your first campaign

    • Create an ad group, keyword, and ad

    • Check your ad and keyword are approved

    • Check your ad with the Ad Preview tool
  • 6

    CORE LESSON 4 - Make Your Ad Bigger With Ad Extensions

    • An introduction to making your ad bigger with ad extensions

    • Understanding ad extensions

    • Create account level extensions first

    • Create a call extension

    • Create sitelinks

    • Create callouts

    • Create structured snippets
  • 7

    CORE LESSON 5 - Build Out Your Campaigns

    • An introduction to building out your campaigns

    • Create another ad

    • Build a branded campaign

    • Clone campaigns to other countries

    • Create a shared budget

    • Build more ad groups
  • 8

    NEXT STEPS

    • Congratulations!

    • *** Don't let spend get away from you! ***

    • Get into a continuous cycle of improvement

    • Create a Weekly Trading Report

    • Add conversion tracking

    • Improve BUSINESS performance